Make it easier for people to change or upgrade plans, for those who subscribe via iTunes.
I received an offer via email to upgrade our account to one time payment of $49.99 and I was ready to make a payment for the upgrade. But since we subscribe via iTunes, I have to cancel our subscription first and wait for it to expire before I can upgrade our account. This was a Christmas Eve Special Offer, which I am not sure if it will be available when our subscription expires. Ugh!